This is the advertising service by Google for businesses who want to run ads on google and other advertising platforms. This service of Google is focused on keywords. You have to bid for keywords to run your ad on google. Like my focus keyword is “best digital marketing institute in hisar” and I want to run an ad on this keyword. Then I have to bid for it.
This is also like Google AdWords and you have to set a bid on keywords in this also. The best thing about PPC (Pay Per Click) ads is that you only have to pay when someone clicks on your ad. In this also you have to choose a keyword like “best web designing company in hisar” and set a bid on this.